Articles
Articles
Lee, Y.J., Ha, S., and Johnson, Z.S. (2019). . Journal of Consumer Marketing. 36(2), 264-275.
Ashoori, M.T, Johnson, Z.S., and Lee, Y.J. (2018). Corporate Reputation Review. 21(4), 153-164.
Johnson, Z.S., Lee, Y.J., and Ashoori, M.T. (2018). . Journal of Brand Management, 25(1), 27–37.
Yang, S. and Lee, Y.J. (2017). . International Journal of Electronic Commerce, 21(4), 548-571.
Lee, Y.J., Yang, S., and Johnson, Z.S. (2017). . Journal of Research in Interactive Marketing, 11(4), 341-360.
Yang, S. and Lee, Y.J. (2017). . Journal of Fashion Marketing and Management, 21(2), 172-186.
Lee, Y.J. and Dubinsky, A.J. (2017). . International Journal of Retail & Distribution Management, 45(1), 20-39.
Lee, Y.J. and Ha, S. (2016). . Journal of Consumer Health on the Internet, 20(1–2), 1-18.
Yang, S. and Lee, Y.J. (2016). . Journal of Contents Association, 16(6), 236-247.
Johnson, Z.S., Lee, Y.J., and Paniculangara, J.T. (2015). . International Journal of Business & Applied Sciences, 4(2), 43-57.
Ha, S. and Lee, Y.J. (2011). . International Journal of Pharmaceutical and Healthcare Marketing, 5(1), 8-24.
Yoo, W.S., Lee, Y.J., and Park, J. (2010). . Journal of Retailing and Consumer Services, 17(2), 89-96.
Lee, Y.J., Park, J., and Widdows, R. (2009). . Journal of Health Communication, 14(2), 160-173.
Lee, Y.J. and Park, J. (2008). . Advances in Consumer Research, 35, 387-392.
Goetzinger, L., Park, J., Lee, Y.J., and Widdows, R. (2007). . International Journal of Pharmaceutical and Healthcare Marketing, 1(2), 128-142.
Conference Presentations
Conference Presentations
Lee, Y.J. and Yang, S. (2016). Evolution of interactivity from B2C to C2C: Exploring flow theory and WOM. Academy of Marketing Science Annual Conference, Lake Buena Vista, FL, May 18-May 21.
Lee, Y.J., Yang, S., and Johnson, Z.S. (2016). The Moderating Role of Two-Way Communications with Sellers on the Relationships Between Need for Touch and the Technology Acceptance Model in E-Commerce. ACRA Annual Conference, Secaucus, NJ, April 13-16.
Lee, Y.J., Ha, S, and Johnson, Z.S. (2015). Antecedents and Satisfaction Consequences of Flow in E-Commerce. AMA/ACRA Triennial Conference, Coral Gables, FL, March 4-7.
Lee, Y.J. and Ha, S. (2011). Consumer Use of the Internet and the Knowledge Gap in Healthcare. In 2011 Academy of Marketing Science (AMS) Annual Conference. Coral Gables, FL, May 24-27.
Lee, Y.J. and Park, J. (2009). The Impact of Online Communication on Interpersonal Quality and Loyalty. In American Collegiate Retailing Association (ACRA) Winter Conference. New York, NY, January 13-16.
Lee, Y.J. and Park, J. (2007). Consumers’ Perceived E-Shopping Value for Interactivity Features. In Tenth Retail Strategy and Patronage Behavior Research Symposium, Society for Marketing Advances (SMA) Annual Conference. San Antonio, TX, November 7-10.
Lee, Y.J. and Park, J. (2007). The Mediating Role of Conformity for E-Compulsive Buying in Virtual Community. In Association of Consumer Research (ACR) North American Conference. Memphis, TN, October 25-28.
Lee, Y.J. and Park, J. (2007). The Role of Virtual Communities in Online Compulsive Buying. In American Collegiate Retailing Association (ACRA) Spring Conference. Chicago, IL, April 12-15.
Lee, Y.J., Park, J., and Warrington, P. (2007). Exploring Antecedents of E-Compulsive Buying and Role of Self-Esteem. In American Collegiate Retailing Association (ACRA) Winter Conference. New York, NY, January 14-17.
Lee, Y.J., Park, J., and Widdows, R. (2006). Consumer Motivations to Search E-Health Information. In Twelfth Americas Conference on Information Systems. Acapulco, Mexico, August 4-6.
Lee, Y.J., Park, J., and Widdows, R. (2006). E-health Information and Consumer Search Pattern: Approach from Motivation and Perceived Quality. In Thirteenth Recent Advances in Retailing & Service Science Conference. Budapest, Hungary, July 9-12.
